The right operator. Right when the decision lands.
Advisr matches business owners with vetted former CFOs, COOs and founders who have faced the exact call you're facing. By the hour, or on a standing advisory seat.
Our bank wants better financials before we refinance the warehouse.
3 operators shortlisted
Former CFO
Former controller
Founder
Illustration of how a match brief works.
What decision are you facing?
Pick one to join the waitlist. You'll add the details in the intake.
Why owners come to us
You've never made this decision. Someone has made it ten times.
Owners of growing businesses hit moments with no playbook, no board and no CFO down the hall.
Financing and banks
Refinancing, a new credit line, or a lender asking for numbers you've never produced.
Key hires
Your first controller, operations manager or sales leader, and knowing what good looks like.
Succession or sale
Getting the business ready to hand off or sell, years before the day comes.
How matching works
From your decision to a shortlist of people who've made it.
Matching starts with structured data about your company and your decision, and ends with a person's judgment. You always choose who you work with.
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Step 1
Join the waitlist
Tell us about your company and the decision in a short intake. Mostly multiple choice.
6–8 minutes -
Step 2
Verify
We confirm the business is real using state records, your website and LinkedIn.
About 2 business days -
Step 3
Consult
A 20-minute call to understand what's at stake, booked as founding-cohort spots open.
20 minutes -
Step 4
Shortlist
You get 2–3 operators, with a short note on why each fits. Meet them, then choose one or none.
About a week after your call
What we match on
Every answer in the intake is a matching signal. The first one matters most: we look for operators who have made your specific decision, not just people with impressive titles.
Every shortlist is reviewed by a person. Advisors sign a confidentiality agreement before they hear anything about your business, and nothing is billed until you choose an advisor and agree on terms.
Ways to work
As light or as involved as the decision needs.
One decision
A scoped project for a single call: billed by the hour, done when the decision is made.
Advisory seat
One operator on retainer: quarterly meetings plus calls when something comes up.
Full advisory board
Three operators assembled for your company, covering finance, operations and growth.
The bench
Who we're recruiting
Operators from across the country who have run, built or sold $10M+ businesses. We match on experience, not zip code, and vet every advisor before they meet a client.
Finance
Former CFOs and controllers: banking, cash flow, reporting.
Operations
Former COOs and plant leaders: process, people, margins.
Growth
Sales and marketing leaders: pricing, pipeline, hiring reps.
Founders
Owners who built and sold: succession, exits, scaling.
For advisors
Help owners across the country, from home, on your schedule.
Stay involved without building a consulting business. You show up and help, by video or in person; we handle the rest.
Apply as an advisor- We find the clients. Matched to your experience, never cold outreach.
- Contracts, invoicing and payment handled. Log your hours; get paid.
- No LLC needed. One agreement with Advisr covers every engagement.
- Your schedule. Say yes to what fits, no to what doesn't.
Waitlist
Join the founding waitlist
Submitting a form adds you to the waitlist. It isn't a booking or a commitment, and it's free. We review every entry personally and reach out as founding-cohort spots open.
You'll see a confirmation, and your spot on the waitlist is saved.
We review your entry and verify the business.
We email you to book a 20-minute consultation call.
Founding-cohort matching begins.
Request an advisor
Four short sections: your company, the decision, the advisor you want, and the best times for your call. Your answers are what we match on.
Apply as an advisor
For operators who have run, built or sold a business. Work by video from anywhere, in person locally, or both. We'll reach out to talk and ask for two references.
From the founder
Why I'm building Advisr
The most valuable things I've learned didn't come from a book. They came from sitting across the table from someone who had been there and done it, many times over, and was willing to share how. I've made a habit of seeking out people far more experienced than me and asking how they would handle the hard calls, and those conversations have shaped everything about how I work. Advisr exists to give every owner facing a tough decision that same seat at the table. It also gives something back to the people on the other side: leaders who have stepped away from the top job but still want to see the next generation succeed, and would rather spend their time helping than building a firm of their own.
Chris, founder of Advisr
Questions
Is this a waitlist?
Yes. Advisr is forming its founding cohort now. Submitting a form saves your spot; it doesn't book anything or commit you to anything.
What does it cost?
Joining the waitlist is free. Once matched, you pay only for advisor time, billed through Advisr. Rates depend on the engagement, and we share them on your consultation call before anything is agreed.
How do you choose my advisors?
We match on your intake answers, starting with whether an operator has made your specific decision before, then industry, company size, background, meeting preference, timing and budget. A person reviews every shortlist before you see it.
Is it confidential?
Every advisor signs a confidentiality agreement before any conversation about your business.
Why do you verify my business?
Advisors give their time to real owners. Before a consultation call we check public records, your website and LinkedIn. Anything unclear, we simply ask about on the call.
How are advisors vetted?
An application, reference checks and an interview before anyone joins the bench.
Do I have to meet in person?
No. You choose: in person nearby, by video, or whichever gives you the best match.
When does matching start?
Founding-cohort matching begins in early 2027. We'll reach out to book your consultation call before then.